numbi vs Optery: which data-broker removal service is worth it?
Optery is one of the better dedicated removal tools — a free scan, tiered paid plans, and removal screenshots. numbi’s edge is a single flat $5/mo price and, more importantly, enforcement: it files with all 566 California-registered brokers and files a CalPrivacy complaint (with a $200/day statutory penalty) when a broker ignores you, instead of only re-sending requests.
Side-by-side comparison
| numbi | Optery | |
|---|---|---|
| Price | $5/mo · $60/yr | a free scan plus paid tiers of roughly $4–25/mo depending on coverage |
| Free trial | 3-day free trial | Free scan (paid to remove) |
| Brokers covered | All 566 CA-registered brokers | a large, tiered list of data brokers and people-search sites, with removal screenshots |
| California Delete Act native | Yes | No |
| Re-checks your removals | Every 45 days | Recurring automated scans |
| Files legal complaints when ignored | Yes — CalPrivacy, $200/day penalty | No |
| Family plan | $12/mo · up to 5 phones | Available |
Who should pick which
Choose numbi if…
You want the lowest price ($5/mo), you’re a California resident (or want data pulled from CA-registered national brokers), and you want enforcement — numbi doesn’t just ask brokers to delete you, it files complaints with statutory penalties when they don’t.
Choose Optery if…
You want a free scan first and self-serve tiers, and you’re not focused on California-specific legal enforcement. A well-regarded dedicated removal tool with a free scan and self-serve tiers.
Why numbi is different
Most services send a deletion request and hope the broker complies. numbi is the privacy agent for the California Delete Act era: it files with every one of the 566 CA-registered data brokers, re-checks every 45 days because brokers quietly re-add your data, and when a broker ignores you it files a CalPrivacy complaint carrying a $200/day statutory penalty. Same core job as Optery — plus teeth, for about half the price.
Also compare: numbi vs DeleteMe · numbi vs Incogni · numbi vs Aura · numbi vs Privacy Bee · Best data-broker removal (2026)
FAQ
Is numbi cheaper than Optery?
Yes. numbi is $5/mo ($60/year) — Optery runs a free scan plus paid tiers of roughly $4–25/mo depending on coverage. numbi also includes a 3-day free trial so you can see brokers get contacted before you pay.
What does numbi do that Optery doesn’t?
numbi is built around the California Delete Act. It files deletion requests with all 566 California-registered data brokers and re-checks every 45 days — and when a broker ignores the request, numbi files a CalPrivacy complaint with the $200/day statutory penalty. That’s enforcement, not just a removal request.
Can I switch from Optery to numbi?
Yes — there’s nothing to migrate. Start numbi’s free trial, and it begins filing on your behalf immediately. You can keep or cancel your other subscription; numbi files independently.
Does numbi only work in California?
numbi is anchored in California law (the CA Delete Act) and the 566 CA-registered brokers — but most of those brokers are national companies, so removing your data from them helps wherever you live. The legal enforcement layer (CalPrivacy complaints) applies to California residents.
How fast does numbi work?
numbi starts filing deletion requests as soon as you finish onboarding, prioritizing active members so you see brokers contacted within your first days. It then re-checks every 45 days because brokers quietly re-add your data over time.