numbi vs DeleteMe: which data-broker removal service is worth it?
DeleteMe is the incumbent — trusted, human-assisted, and nationwide. numbi is the newer, California-Delete-Act-native option that does the same core job for roughly half the price and adds legal enforcement DeleteMe doesn’t: when a broker ignores your deletion, numbi files a CalPrivacy complaint with the $200/day statutory penalty attached.
Side-by-side comparison
| numbi | DeleteMe | |
|---|---|---|
| Price | $5/mo · $60/yr | around $10–11/mo (roughly $100–130/year, billed annually) |
| Free trial | 3-day free trial | No free trial |
| Brokers covered | All 566 CA-registered brokers | a broad nationwide list of data brokers, with human-assisted removals |
| California Delete Act native | Yes | No |
| Re-checks your removals | Every 45 days | Ongoing / quarterly scans |
| Files legal complaints when ignored | Yes — CalPrivacy, $200/day penalty | No |
| Family plan | $12/mo · up to 5 phones | Available |
Who should pick which
Choose numbi if…
You want the lowest price ($5/mo), you’re a California resident (or want data pulled from CA-registered national brokers), and you want enforcement — numbi doesn’t just ask brokers to delete you, it files complaints with statutory penalties when they don’t.
Choose DeleteMe if…
You want the most established brand, are outside California, and don’t mind paying ~2× for it. The best-known name in the category (Abine, since 2011).
Why numbi is different
Most services send a deletion request and hope the broker complies. numbi is the privacy agent for the California Delete Act era: it files with every one of the 566 CA-registered data brokers, re-checks every 45 days because brokers quietly re-add your data, and when a broker ignores you it files a CalPrivacy complaint carrying a $200/day statutory penalty. Same core job as DeleteMe — plus teeth, for about half the price.
Also compare: numbi vs Incogni · numbi vs Optery · numbi vs Aura · numbi vs Privacy Bee · Best data-broker removal (2026)
FAQ
Is numbi cheaper than DeleteMe?
Yes. numbi is $5/mo ($60/year) — DeleteMe runs around $10–11/mo (roughly $100–130/year, billed annually). numbi also includes a 3-day free trial so you can see brokers get contacted before you pay.
What does numbi do that DeleteMe doesn’t?
numbi is built around the California Delete Act. It files deletion requests with all 566 California-registered data brokers and re-checks every 45 days — and when a broker ignores the request, numbi files a CalPrivacy complaint with the $200/day statutory penalty. That’s enforcement, not just a removal request.
Can I switch from DeleteMe to numbi?
Yes — there’s nothing to migrate. Start numbi’s free trial, and it begins filing on your behalf immediately. You can keep or cancel your other subscription; numbi files independently.
Does numbi only work in California?
numbi is anchored in California law (the CA Delete Act) and the 566 CA-registered brokers — but most of those brokers are national companies, so removing your data from them helps wherever you live. The legal enforcement layer (CalPrivacy complaints) applies to California residents.
How fast does numbi work?
numbi starts filing deletion requests as soon as you finish onboarding, prioritizing active members so you see brokers contacted within your first days. It then re-checks every 45 days because brokers quietly re-add your data over time.