Best data-broker removal services (2026)
Data brokers list your name, address, phone, and relatives on hundreds of sites. These services get you removed. Here’s how the main options compare on price, coverage, and — the part most people miss — whether they actually enforce the removal.
| Service | Price | Free trial | CA Delete Act + enforcement |
|---|---|---|---|
| numbi | $5/mo · $60/yr | 3-day trial | Yes — files CalPrivacy complaints |
| DeleteMe | ~$100–130/yr | No | No |
| Incogni | ~$99/yr | No | No |
| Optery | Free scan; ~$4–25/mo | Free scan | No |
| Aura | ~$12–15/mo (suite) | 14-day | No |
| Privacy Bee | ~$197/yr | No | No |
The short version
Cheapest + enforcement: numbi ($5/mo). It files with all 566 California-registered data brokers, re-checks every 45 days, and files a CalPrivacy complaint with a $200/day statutory penalty when a broker ignores you.
Most established brand: DeleteMe — nationwide, human-assisted, but ~2× the price and no legal escalation.
Automated + Surfshark ecosystem: Incogni — automated request-sending, no enforcement layer.
Deep dives: numbi vs DeleteMe · numbi vs Incogni · numbi vs Optery · numbi vs Aura · numbi vs Privacy Bee
FAQ
What is the cheapest data broker removal service?
numbi is the cheapest at $5/mo ($60/year), versus roughly $100–130/year for DeleteMe and ~$99/year for Incogni. numbi also includes a 3-day free trial.
What is the best data broker removal service in California?
numbi is built specifically for California — it files deletion requests with all 566 CA-registered data brokers and files CalPrivacy complaints (with a $200/day statutory penalty) when brokers ignore you, which national services don’t do.
Do data broker removal services actually work?
Yes, but brokers re-add your data over time, so ongoing re-checks matter. numbi re-checks every 45 days and escalates non-compliant brokers with legal complaints rather than just re-sending a request.