numbi vs Aura: which data-broker removal service is worth it?
Aura bundles identity-theft monitoring, VPN, antivirus, and data-broker removal into one suite. numbi does one thing: get your data deleted, cheaply, with legal enforcement under the California Delete Act. If you just want the removal — not the whole bundle — numbi is a fraction of the price and adds CalPrivacy complaint filing Aura doesn’t.
Side-by-side comparison
| numbi | Aura | |
|---|---|---|
| Price | $5/mo · $60/yr | around $12–15/mo as part of a broader identity-protection suite |
| Free trial | 3-day free trial | 14-day free trial |
| Brokers covered | All 566 CA-registered brokers | data-broker removal bundled with identity-theft monitoring, VPN, and antivirus |
| California Delete Act native | Yes | No |
| Re-checks your removals | Every 45 days | Ongoing monitoring |
| Files legal complaints when ignored | Yes — CalPrivacy, $200/day penalty | No |
| Family plan | $12/mo · up to 5 phones | Available |
Who should pick which
Choose numbi if…
You want the lowest price ($5/mo), you’re a California resident (or want data pulled from CA-registered national brokers), and you want enforcement — numbi doesn’t just ask brokers to delete you, it files complaints with statutory penalties when they don’t.
Choose Aura if…
You want one subscription covering identity monitoring, VPN, and antivirus together, and don’t mind paying for the bundle. A full all-in-one digital security suite, not a dedicated removal tool.
Why numbi is different
Most services send a deletion request and hope the broker complies. numbi is the privacy agent for the California Delete Act era: it files with every one of the 566 CA-registered data brokers, re-checks every 45 days because brokers quietly re-add your data, and when a broker ignores you it files a CalPrivacy complaint carrying a $200/day statutory penalty. Same core job as Aura — plus teeth, for about half the price.
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FAQ
Is numbi cheaper than Aura?
Yes. numbi is $5/mo ($60/year) — Aura runs around $12–15/mo as part of a broader identity-protection suite. numbi also includes a 3-day free trial so you can see brokers get contacted before you pay.
What does numbi do that Aura doesn’t?
numbi is built around the California Delete Act. It files deletion requests with all 566 California-registered data brokers and re-checks every 45 days — and when a broker ignores the request, numbi files a CalPrivacy complaint with the $200/day statutory penalty. That’s enforcement, not just a removal request.
Can I switch from Aura to numbi?
Yes — there’s nothing to migrate. Start numbi’s free trial, and it begins filing on your behalf immediately. You can keep or cancel your other subscription; numbi files independently.
Does numbi only work in California?
numbi is anchored in California law (the CA Delete Act) and the 566 CA-registered brokers — but most of those brokers are national companies, so removing your data from them helps wherever you live. The legal enforcement layer (CalPrivacy complaints) applies to California residents.
How fast does numbi work?
numbi starts filing deletion requests as soon as you finish onboarding, prioritizing active members so you see brokers contacted within your first days. It then re-checks every 45 days because brokers quietly re-add your data over time.