numbi vs Incogni: which data-broker removal service is worth it?
Incogni and numbi are both automated and affordable. The difference is teeth and focus: numbi is built specifically around the California Delete Act — it files with all 566 CA-registered brokers and, when one ignores you, files a CalPrivacy complaint carrying a $200/day statutory penalty. Incogni sends requests; numbi sends requests and enforces them, for less.
Side-by-side comparison
| numbi | Incogni | |
|---|---|---|
| Price | $5/mo · $60/yr | around $8–16/mo (roughly $99/year billed annually, more month-to-month) |
| Free trial | 3-day free trial | No free trial (30-day money-back) |
| Brokers covered | All 566 CA-registered brokers | automated removal requests to data brokers and people-search sites |
| California Delete Act native | Yes | No |
| Re-checks your removals | Every 45 days | Recurring automated re-sends |
| Files legal complaints when ignored | Yes — CalPrivacy, $200/day penalty | No |
| Family plan | $12/mo · up to 5 phones | Available |
Who should pick which
Choose numbi if…
You want the lowest price ($5/mo), you’re a California resident (or want data pulled from CA-registered national brokers), and you want enforcement — numbi doesn’t just ask brokers to delete you, it files complaints with statutory penalties when they don’t.
Choose Incogni if…
You’re outside California and already in the Surfshark ecosystem. Run by Surfshark; fully automated, no human review.
Why numbi is different
Most services send a deletion request and hope the broker complies. numbi is the privacy agent for the California Delete Act era: it files with every one of the 566 CA-registered data brokers, re-checks every 45 days because brokers quietly re-add your data, and when a broker ignores you it files a CalPrivacy complaint carrying a $200/day statutory penalty. Same core job as Incogni — plus teeth, for about half the price.
Also compare: numbi vs DeleteMe · numbi vs Optery · numbi vs Aura · numbi vs Privacy Bee · Best data-broker removal (2026)
FAQ
Is numbi cheaper than Incogni?
Yes. numbi is $5/mo ($60/year) — Incogni runs around $8–16/mo (roughly $99/year billed annually, more month-to-month). numbi also includes a 3-day free trial so you can see brokers get contacted before you pay.
What does numbi do that Incogni doesn’t?
numbi is built around the California Delete Act. It files deletion requests with all 566 California-registered data brokers and re-checks every 45 days — and when a broker ignores the request, numbi files a CalPrivacy complaint with the $200/day statutory penalty. That’s enforcement, not just a removal request.
Can I switch from Incogni to numbi?
Yes — there’s nothing to migrate. Start numbi’s free trial, and it begins filing on your behalf immediately. You can keep or cancel your other subscription; numbi files independently.
Does numbi only work in California?
numbi is anchored in California law (the CA Delete Act) and the 566 CA-registered brokers — but most of those brokers are national companies, so removing your data from them helps wherever you live. The legal enforcement layer (CalPrivacy complaints) applies to California residents.
How fast does numbi work?
numbi starts filing deletion requests as soon as you finish onboarding, prioritizing active members so you see brokers contacted within your first days. It then re-checks every 45 days because brokers quietly re-add your data over time.