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How to use California’s DROP to delete yourself from data brokers
California’s Delete Act created DROP — one request that tells every registered data broker to delete your data. Here’s how it works, and how numbi helps you enforce it.
1. Verify you’re a California resident
DROP — the California Privacy Protection Agency’s Delete Request and Opt-Out Platform — is for California residents (and authorized agents acting for them) under the CA Delete Act.
2. Submit one deletion request through DROP
As of January 1, 2026 you can file a single request that applies to every data broker registered with the CPPA — instead of opting out of each broker one by one.
3. Brokers must honor it
Registered data brokers are required to process DROP deletion requests and stop selling your data, with enforcement by the CPPA (compliance began ramping toward the August 1, 2026 deadline).
4. Cover the brokers DROP doesn’t, and keep it enforced
numbi acts as your authorized agent: it sends removal requests to all 566 CA-registered brokers, re-checks every 45 days, and prepares a ready-to-file CalPrivacy non-compliance complaint ($200/day penalty) when a broker ignores you — so deletion actually sticks.
numbi does it for you — and keeps it that way
numbi sends removal requests to all 566 CA-registered brokers, re-checks every 45 days, and prepares a ready-to-file $200/day CalPrivacy complaint when a broker ignores you. $5/mo.
More on the Delete Act · Broker opt-out guides
FAQ
What is DROP?
DROP (Delete Request and Opt-Out Platform) is California’s official one-stop platform, run by the CPPA, that lets residents submit a single request to delete their data from all registered data brokers under the Delete Act.
Is DROP free?
Yes. Submitting a request through the state’s DROP platform is free. numbi is a paid service ($5/mo) that acts as your authorized agent, files broadly, re-checks every 45 days, and escalates non-compliant brokers — the enforcement DROP alone doesn’t do for you.
Do I still need a removal service if I use DROP?
DROP covers brokers registered with California. A service like numbi adds ongoing re-checks (brokers re-add your data), broader coverage, and a ready-to-file CalPrivacy complaint (with statutory penalties) when brokers ignore you.
Still deciding? Get your free exposure report first.
See which of the 566 California-registered data brokers likely have your address, phone, and relatives — free, in about a minute. No card, no account required to look.
Got it — your exposure report is on its way to your inbox. Start your removals →
By requesting your report you agree to receive it by email, plus a few follow-ups about keeping your info off broker sites. One-click unsubscribe anytime.